Webinar: Ask Capture Act: The Feedback Loop in Member Engagement

Description: Ever sent a “renew now” email and realized it was the first thing your member heard from you all year? Oof. We’ve all been there. The truth is, engagement isn’t just about flashy campaigns. It’s about staying connected through every stage of the member journey. In this session, we’ll dig into what it really means to meet members where they are (hint: it’s not more emails, it’s better-timed ones). We’ll show you real-life examples of how associations are using lifecycle-based campaigns powered by tools that play nice with your AMS to create meaningful, member-first touchpoints from day one to renewal and beyond.

Takeaways:
- Why one-size-fits-all messaging is costing you engagement (and how to fix it)
- How to map your campaigns to key lifecycle moments without adding more to your to-do list
- Ways to make your outreach feel like a conversation, not a transaction

Presenter: Dave Will, CEO/Co-Founder, PropFuel

Fees: Free for iUG Members, $50 for Non-Members