Description: Stop repeating the same membership marketing mistakes and start accelerating growth. This session breaks down the most common pitfalls holding associations back and shows you how to turn them into performance with smarter messaging, stronger offers, and strategies that engage members from first touch to renewal. Discover how to use data to uncover hidden opportunities, optimize campaigns, and drive measurable results in 2026 and beyond.
iMIS Version: ALL
- Membership - Marketing - Operations Takeaways: - Identify and eliminate the most common membership marketing pitfalls - Craft stronger messaging and offers that drive engagement and conversion - Use data to uncover hidden growth opportunities and improve campaign performance - Build end-to-end strategies that support acquisition, engagement, and renewal in 2026 and beyond Presenter(s): Roberta Rosenberg, Marketing General, Inc.
Fees: Free for iUG Members, $50 for Non-Members
iMIS Users GroupPO Box 306Cresco, PA 18326570.243.8700
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